"Jiangxi's unique scenery" appeared in South Korea

Co-sponsored by Jiangxi Provincial Department of Culture and Tourism, Jingdezhen Municipal People’s Government, Seoul China Cultural Center and China-foreign Cultural and Tourism Exchange Center, the promotion and exchange activity of “Jiangxi’s unique scenery” was held in Seoul. Wan Guangming, Vice Governor of Jiangxi Provincial People’s Government, led a delegation of Jiangxi Provincial Government to attend the event, and held discussions and exchanges with China Cultural Center in Seoul, Korea Tourism Association, Seoul Tourism Association, Korea-China Fine Arts Association, Korean ceramics research experts and representatives of key tourism enterprises in Korea, focusing on cultural exchanges and cooperation, tourism resources promotion, line product development and joint promotion of entry market.
On July 25th, local time, at the 48th UNESCO World Heritage Conference held in Busan, South Korea, “Handmade Porcelain Industry Remains in Jingdezhen” passed the deliberation successfully, becoming the world’s first world cultural heritage with ceramic culture as its theme, and the total number of world heritages in China increased to 61. The success of the Millennium Porcelain Capital has brought a new opportunity for Jiangxi to deepen international cultural exchanges and expand the overseas cultural tourism market. This series of cultural tourism promotion and exchange activities started with the trend, taking ceramic civilization as the link to build a new bridge for cooperation between Jiangxi and Korean tourism.
Wan Guangming, Vice Governor of Jiangxi, introduced the cultural tourism resources and development opportunities of Jiangxi to the Korean guests attending the symposium on cultural tourism exchange in Seoul, expecting to take the successful application of Jingdezhen as an opportunity to continuously deepen the two-way exchanges between Jiangxi and Korea in the fields of culture, tourism and ceramic art, and invite more Korean people to enter picturesque Jiangxi to immerse themselves in the landscape ecology, rich historical context and Millennium ceramic charm of Jiangxi.
Shen Xiaogang, Minister Counselor of the Korean Embassy in South Korea and Director of the China Cultural Center in Seoul, expressed the hope that relying on the unique ties of the world cultural heritage, we will continue to promote the deep integration of Chinese and Korean tourism and promote the friendly exchanges between the two countries to bear more fruitful results. Korea Tourism Association, Seoul Tourism Association, Korea-China Art Association, ceramic research experts and representatives of key cultural tourism enterprises spoke successively, and conducted in-depth exchanges on cultural tourism resources promotion, tourism route development, cultural and artistic cooperation, and entry market expansion to discuss new paths of cooperation.
As an important part of this series of activities, the Jiangxi Provincial Department of Culture and Tourism simultaneously held a photo exhibition of “picturesque Jiangxi scenery alone” and a “China on porcelain” exhibition of Jingdezhen handmade porcelain industry and Jingdezhen contemporary porcelain, which attracted many Koreans interested in China culture, especially ceramic culture. The photo exhibition takes images as the media, showing the cultural context and cultural features of famous mountains, rivers and ancient towns in Jiangxi in a panoramic view, and presenting the unique charm of cultural tourism in Jiangxi Province in a three-dimensional way. Through the “Handmade Porcelain Remains in Jingdezhen” World Cultural Heritage Photo Exhibition and Jingdezhen Contemporary Fine Porcelain Exhibition, the Ceramic Exhibition focuses on the value of Jingdezhen World Cultural Heritage and the innovative achievements of contemporary ceramic art, and 31 sets of fine porcelain from Jingdezhen famous brands such as Chengdexuan, Fengyao Zhizhiwei, Feather and Heran Kiln make wonderful appearances, showing the aesthetic height of the Millennium porcelain capital and the cultural depth behind the “application for heritage” in a three-dimensional way.
With porcelain as the medium, mountains and seas are connected. In the next step, the Chinese and foreign cultural and tourism exchange centers will continue to work with Jiangxi to polish the brand of “Jiangxi is unique in scenery”, make good use of the IP of Jingdezhen World Cultural Heritage, continue to deepen the key tourist markets such as South Korea, continuously expand the cooperation channels for cultural tourism to go to sea, and tell the China tourism story well.